Katsaros

       & Christy

John B. Mumford Founding Partner, CrossPoint Venture Partners
“It captures the requirements to make a business a success operationally and financially." 
more >>

Steve Baloff General Partner, Advanced Technology Ventures
“It should be core curriculum for all graduating entrepreneurs!”   
more >>

Guy Kawasaki Author of The Art of the Start
The book will grab the attention and fill the needs of both veterans and first time entrepreneurs." 
more >>

Dave Peterschmidt President and CEO, Openwave Systems, Inc.
“They tell a compelling story where business success requires sophisticated, innovative technology backed by clear business reasoning and strategy." 
more >>

James Richardson Senior Vice President, Chief Marketing Officer, Cisco
"It's a good framework for thinking about how to find and hit your intended target." 
more >>

Steve Blank Faculty Hass School of Business, U.C. Berkeley
"It
should be on the ‘must read list’ for entrepreneurs before and after they start their company.”  more >>

     

John B. Mumford
Founding Partner, CrossPoint Venture Partners

“In over 35 years as an entrepreneur and seed venture capitalist, I have been fortunate to have been a founder of four public companies and have worked with entrepreneurs to plan and launch many successful ventures. Getting It Right the First Time captures the requirements to make a business a success operationally and financially. Having a clear strategy and thorough business plan based on extensive market research and customer feedback is the most critical issue to a company's success.”

Steve Baloff
General Partner, Advanced Technology Ventures

“A must read for all entrepreneurs. John and Peter have reduced the elements of strategic marketing to the core elements. A veritable how to guide for technology entrepreneurs hoping to pioneer new markets. Don't start-up without it. Getting It Right the First Time should be core curriculum for all graduating entrepreneurs!”

Guy Kawasaki
Author of The Art of the Start

Getting It Right the First Time will grab the attention and fill the needs of both veterans and first time entrepreneurs. The authors provide a hardcore inspirational "change the world" message tempered by real-life examples to illustrate their points. This is a necessary read for the new, new economy entrepreneur.”

Dave Peterschmidt
President and CEO, Openwave Systems, Inc.

“Katsaros and Christy tell a compelling story where business success requires sophisticated, innovative technology backed by clear business reasoning and strategy. They have proven their ability to cut through all this complexity to produce guidance of high value and present a point of view worth understanding.”

James Richardson
Senior Vice President, Chief Marketing Officer, Cisco
"At Cisco, product development is driven by innovation, but the success of selling those products depends on market acceptance. Katsaros and Christy have it right -- it's worth putting the extra effort in to get to know your customers so you approach them the first time with what they want.  Their book provides a good framework for thinking about how to find and hit your intended target."

Steve Blank
Faculty Hass School of Business, U.C. Berkeley

"
Getting It Right The First Time" should be the book that should be on the ‘must read list’ for entrepreneurs before and after they start their company.”

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